About me
Hello there! I'm Valeria Keaton. I'm a versatile Digital Media Designer who thrives on creativity and innovation. With 10+ years of experience in UX, Web, Logo, and Graphic design and a degree in Digital Media Design from the University of Central Florida, I bring a blend of artistic vision and technical expertise to every project I undertake. My approach to UX and Web Design is centered on crafting user-friendly and visually appealing websites while also understanding user behavior, ensuring that my products are both functional and enjoyable to use. My Logo and Graphic Design work ranges from creating cohesive brand identities and impactful marketing materials such as email marketing, social media ads and story templates to event signages and invitations. My website portfolio showcases a selection of projects that highlight my skills and dedication to Digital Media Design. Each project represents a unique challenge and an opportunity to innovate in the digital space. |
Experience and Education in Digital Media Design
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UCF Graduate |
The Bachelor of Arts in Digital Media at University of Central Florida allows students to integrate the multiple domains of art, storytelling, and technology. It is designed to provide a solid foundation in techniques and theory in one focused area of competence, provide a broad understanding of related disciplines including arts, humanities, and technology, and provide extended experience in working in multidisciplinary teams on realistic problems. I chose to specialize in Web Design.
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Skills |
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Experience |
SR. UX/UI DESIGNER
A SQUARE GROUP, 01-2023 - PRESENT • Responsible for the design and development of user experiences for the USCIS web applications across multiple contexts and devices. • Ensured the most efficient user experience by understanding the product and user psychology, conducting concept and usability testing, and creating personas through user research and data. • Translated user insights into innovative design concepts and user interfaces. • Developed wireframes and prototypes around customer needs by designing mockups including selection of colors, images, and typefaces. • Created visual elements in a component library for buttons, headlines and body text, navigation, icons, drop downs, logos, etc. SR. DIGITAL DESIGNER INTERVAL BY MARRIOTT VACATIONS INTERNATIONAL, 03-2022 - 06-2023 • Delivered highly effective, aesthetic, on-brand, and on-strategy creative solutions for web pages, email communications, UX design, social media graphics, logos and banner ads. • Designed the graphics for social media banners, static and rich banner ads, email campaigns, and front-end development for websites. • Contributed in creating a brand guide design system in Adobe XD and Figma for team collaboration on brand consistency across all designs. DIGITAL MEDIA DESIGNER TRAVELCLICK, AN AMADEUS COMPANY, 01-2019 - 03-2023 • Conceptualized innovative and trending design practices to create Google Display ads, landing pages, emails, and graphical banners for hundreds of clients daily • Led junior designers by providing positive-attitude feedback to ensure best performance and quality of work • Generated projects that include HTML5 banners, animations, dynamic ads, UX wireframes, landing pages, decks, social media videos and ads using Photoshop, Illustrator, XD, InDesign, Dreamweaver, Google Web Designer • Created high-performing and responsive email campaigns to support clients’ communication and email marketing needs using MJML DIGITAL MEDIA DESIGNER & MARKETING DIRECTOR SUPERCOOLER TECHNOLOGIES, 08.2016 - 01.2019 • Designed and developed website and social media to set brand standards in conjunction with marketing communications and email campaigns • Designed Logo, Product Decals, UX applications, Emails, Business Cards, Business Plans, Brochures, Company documents, etc. • Successfully collaborated with The Coca-Cola Company to create decals for commercial refrigerators using Supercooling thermodynamics and cryogenics designed within their branding guidelines • Led a Chinese team to build a mandarin translated website and made sure website it was accepted well by audiences overseas • Gathered web metrics and report on trends to bring successful marketing strategies, vast brand awareness and value to the company SPECIALIST, VISUALS MERCHANDISER, MENTOR APPLE, 08.2015 - 02.2017 Mentor: - Develop new ideas and share with team members how to thrive in sales, product knowledge, and solutions, and highly influence in how to engage with customers, including how to turn mild customer curiosity into intense interest and ownership. Visuals Merchandiser: - Responsible for influencing the overall look and feel of Apple Retail Stores, driving the customer experience across demo programs, planning and implementing all reset activities, and following planograms that support the category strategy. - Creating and driving global Visual Merchandising strategies for strategic categories, balancing brand identity and maximizing sales. Product Specialist: - Deep understanding of computer software and hardware parts. - Provide specialized services to certain clients around the products, listening while probing to come up with the right solution and making sure the client is fully satisfied with the solution provided. - Building rapport with clients to retain future business. - Acknowledging clients’ needs or frustrations, aligning with them by putting myself in their shoes, and assuring that I will provide them with the best solution. - Demonstrating learning agility on new software and hardware to present to clients. - Help consumer configure Apple devices. |
History |
My passion for art and design started when I was very young at about 8 years old. My father was always the artist in the family and he would teach me how to draw for our school assignments and his drawings inspired me to want me to become as great of an artist as he is.
Growing up, I decided I wanted to be an artist, so I attended the University of Central Florida and got a Bachelors Degree in Digital Media Design and Marketing. Disney animations have always been such a strong passion of mine so it was my dream to work for the company. During my time at college, I applied to the Disney College Program and excitingly, got accepted. I got my foot in the door with the company I want to be a part of. During my college program, I worked at the Animation gallery at Hollywood Studios and met so many talented Disney animators. Their work truly inspired me, especially a Disney cell artist named David Ripperger. He motivated me everyday during my program to never give up and left me with such a powerful message that led me to where I am today. “A Dream remains just a Dream until we follow it.” -David Ripperger |